Gauging the value of your online presence, in particular efforts around a web site, social networking and blogging, can be a moving target. One of the top questions heard regularly is “How do I know if this is working for me?” The answer lies in large part in analytics.
Measuring your digital presence is easier than it has ever been. The ability to review statistics and engagement data as a result of your online activity can be accomplished quite economically. Before we consider the platforms available, let’s think through the structure of establishing a digital presence.