Over half of RIAs report using social media as part of their professional communication, according to WealthManagement.com’s 2014 AdvisorBenchmarking RIA Trend Report. But there’s still a big cohort of advisors who aren’t, despite the fact they have greater freedom and flexibility to use the tools than brokers.
“The wires can’t just say, ‘Go be social,’” says Blane Warrene, co-founder of QuonWarrene, a firm providing technology advice to financial advisors. While firms like Morgan Stanley have fairly robust pilot programs allowing advisors to use Twitter and other platforms more freely, it’s not firm-wide across all advisors.
Read the full report and Blane’s conversation with Megan Leonhardt at WealthManagement.com.
